As more companies clarify their purpose as their meaningful reason to exist, their boards are beginning to broaden their oversight role to include purpose. This is referred to as “Purpose Governance” —and it is essential to put organizations and society on a sustainable footing.

In a recent article for Sustainable Brands, Coro Strandberg explains that if boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose—and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose—it can help propel the purpose economy into a formidable force for good.

Read the article: The Purpose of Governance: Bridging the Say-Do Gap | Sustainable Brands